Driven By Purpose And Passion.

Bringing together a team of engineers, scientists, clinicians and business leaders who are united by an obsession with re-inventing wellness at home.

Our Passion. Your Wellness

The TrueLoo® was invented by Toi Labs, a healthcare technology organization whose mission is to help people to live longer and healthier by seamlessly weaving bathroom technology into their lives.

Mission, Vision & Values

Our Mission Is To Help People To Live Longer And Healthier By Seamlessly Weaving Bathroom Technology Into Their Lives.

  • Independent Thinking: Innovation arises from people willing to think independently and come to the right approaches irrespective of dogma.
  • Ownership: Owners care about the long-term impact of their decisions and take responsibility for the well-being of the company above short-term results.
  • Integrity: The reputation of the company is paramount. When confronted with a choice that involves a possible lapse in ethical behavior, choose a path with zero ethical doubts.
  • Resourcefulness: Our key competitive advantage is the ability to turn nothing into something. Figure out how to do more with less.
  • Humility: Check entitlement at the door and be considerate of others.
  • Practicality: Focus on action and measurable results.

Awards & Milestones



FeatureD in Pipe Dreams

The Urgent Global Quest to Transform the Toilet



#3.5 Million series seed financing

Led by Freestyle Capital



first patent granted

Biomonitoring devices, methods, and systems for use in a bathroom setting.



toi labs wins!

Silicon Valley Boomer Venture Summit Competition

Latest News

news releases

MAY 10, 2021

Aging With Grace (AWG55+) Podcasts

news releases

APRIL 27, 2021

The Pandemic Proved That Our Toilets Are Crap

news releases

JUNE 20, 2021

WAHVE, Golden And Toi Labs Win Big During Silicon Valley Boomer Venture Summit

Join Us To Change The Future Of Healthcare.

One seat at a time.